Edenred entering Taiwan’s employee welfare market with innovation

Edenred Taiwan rebranded Ticket Xpress as Benefit Xpress for its market segmentation strategy in tackling employee benefits market with a market potential of TWD20 billion, or EURO578 million, per year.

Benefit Xpress highlighted unique “Smart Choice” and “Smart Balance” features and included key retailers such as Carrefour, Far Eastern SOGO Department Stores, Far Eastern Department Stores, Watsons, and 7-11 convenience stores etc in the offerings.

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