Edenred Taiwan rebranded Ticket Xpress as Benefit Xpress for its market segmentation strategy in tackling employee benefits market with a market potential of TWD20 billion, or EURO578 million, per year.
Benefit Xpress highlighted unique “Smart Choice” and “Smart Balance” features and included key retailers such as Carrefour, Far Eastern SOGO Department Stores, Far Eastern Department Stores, Watsons, and 7-11 convenience stores etc in the offerings.
Two unique selling points vouchers help Benefit Xpress to win many big corporate clients from manufacturing, aviation, technology, and retail industries.
Painless benefit distribution process
As a digital voucher, Benefit Xpress can be dispatched to individual employee directly via email or SMS, completely resolving the pain of lengthy process of registration, purchasing, inventory, storage, distribution, signing, auditing associated with paper vouchers. The time required for distributing benefit can be dramatically reduced from 4 weeks to less than one day, which represents a big saving in time and efforts for busy employee welfare committee.
Happier employees empowered with choices
With its intuitive “Smart Choice” feature, Benefit Xpress empowers employees to choose their favorite mono brand digital vouchers while eliminating the hassle of preference survey, allocation, and distribution associated with traditional paper vouchers.
Until May 2019, Benefit Xpress has won 42 clients with a total employee size of 90,960.